My parents and all my teachers always told me that it pays to do my homework. Then in 2013, as my job stress climbed and my health declined, I found myself having to make a choice: Do I continue to work for a demanding, unethical employer who couldn’t meet payroll but still required me to work 50 to 60-plus hours per week or just walk away and try to regain my health.
Walking away meant even more stress of finding a new job and not receiving unemployment while I searched. It was not as easy of a choice as you might think.
As a background, I have spent more than 20 years in marketing with extensive experience in helping small businesses get started and grow. As I looked back at my resume, I realized how much I respected and soaked up that entrepreneurial spirit I saw in those employers. So my husband and I thought about it, I started sending out resumes and then we thought about it some more.
A deciding moment
What if I ran my own business? What if I was my own boss? Obstacle #1, no capital for franchise fees.
Did I really want the hassle of dealing with employees? Wasn’t I sometimes labeled a “control freak” who would just rather do things herself the right way, than pay someone to do the work that would never be done the way I wanted?
What kind of business could I do by myself that would provide a full-time income yet allow me to set my own schedule, learn something new and let my body start to heal? Direct Sales!
Did I know anything about Direct Sales companies? Not really, just a generalization from having those “home show” type parties with my girlfriends. It was time to, ahem, do my homework.
You name it and there’s probably a home-based business that sells it! I had my work cut out for me, but I was focused and determined to find something that fit my needs financially, had superior product quality and wasn’t so saturated that there was an independent distributor in every neighborhood. In other words, I didn’t want to fight for my territory.
Asking questions, getting answers
There were several questions I needed to answer for my “homework” as I considered companies:
- What do they sell and would I be a customer of myself?
- What’s the reputation of the company?
- What is the profit margin?
- What marketing incentives did they have to make people want this product?
- What were my limitations? Would I need to meet quotas, be restricted to territories, was training available in my area?
Without a stable company behind me, I might have been set up to fail and no one has time for that! After all my detective work, what were my findings and how did they fit my needs? I settled on Premier Designs high fashion jewelry for several reasons:
- Quality, guaranteed product (jewelry, watches), manufactured in the US,
- Debt-free company based on biblical principles that place people above profits,
- 50 percent commission on every item I sell,
- A generous hostess plan that makes women want to participate, and
- No quotas, no territories and amazing training from senior leaders right in my own area.
Your needs might be different, everyone starts a direct sales business for a reason that’s personal to them. Make sure you would be your own customer, have a quality product you believe in, and choose a company that sets you up for success and doesn’t limit your ability to soar!
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